Logo Design - Rixet

What is Logo Design ?

Everyone knows what logo design is. They surround us.

But, what actually is logo design ?
What job does a logo do ?

Let’s take a look…

The first thing we need to clear up is the difference between your brand, your brand identity, and your logo design.Your brand is your perceived corporate image as a whole. If you’re struggling to get your head around what your brand is, and how you begin to form your brand, then take a look at The Ultimate Small Business Branding Guide. It’s packed full of tips and advice for branding your business.

Your brand identity is the visual representation of your overall brand. It’s how your brand communicates visually And sure, your logo design is part of your brand identity, but there’s more to it than that. It’s the language you use, the typographic choices you make, the style of photography in your brand communication, and more.

When you work with a design agency to help design and develop your brand, they should wrap up your brand identity in a document, often called Brand Identity Guidelines.

You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Now days, the most popular and successful companies continue to say that "simpler is better", especially today when everything is moving so fast you have less and less time to impress your customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design.

These days you also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. You also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.